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Independent Retailer

By Shari Waters, About.com

Starting A Business From Scratch:


An independent retailer is one who builds his/her business from the ground up. From the business planning stage to opening day, the independent retail owner does it all. He/she may hire consultants, staff and others to assist in the business endeavor. The opportunities are endless.
Advantages:
There are no restrictions on who, how or where an entrepreneur should set up his/her business. The freedom to do what one wants to do is the biggest advantage in this form of business. It can be extremely fulfilling.
Disadvantages:
Because of the ease and flexibility of getting started, there can be a lot of competition in a particular area for a certain type of customer. Every business decision rests on the owner(s). There is no branding, no preset guidelines and a great deal of risk in this business model.
Support:
Other than small business resources online, in print or sponsored by the various government and trade organizations, there isn't much in the way of support for the independent retailer.
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