The list of business books explaining how to start a business is almost endless. However, the number of good guides to opening and operating a retail store are few. The following list is our top picks for books we recommend for retailers starting their own shop.
An excellent desk reference for anyone thinking about starting a retail business. Marketing guru Rick Segel walks us through start-up planning to growing a successful business. A CD-ROM with business forms, checklists, print marketing materials and more is included.(John Wiley & Sons)
Author Carol Schroeder's experience growing a small gift store into a $1.5 million-a-year operation is outlined in this book written especially for small retailers. It covers business basics, including finding a niche, determining which products to sell, developing a realistic business plan, and managing a specialty store. (John Wiley & Sons)
Small business consultant Michael E. Gerber takes the reader through the steps of the business life cycle as he explains the how to apply the lessons of franchising to any business. He also explains the entrepreneurial myth and how to avoid the fatal assumptions that often cause a business to fail. Although this book is not geared specifically towards retail, the success secrets revealed are valuable for any entrepreneur. (Harper Collins)
Unlike most small business books, this visually appealing entrepreneurial guide focuses on gift shops, stationery stores, gourmet emporiums and millineries in a creative way. The authors use their experiences to explain how to start a retail business, establish credit, choose a location, market products and more. (Sterling Publishing Co.)