Definition: A calculation, commonly represented as a percentage, comparing the amount of inventory a retailer receives from a manufacturer or supplier against what is actually sold to the consumer.
Manufacturers often create promotions or special advertising in an effort to increase the sell-through rate of its products at the retail level.
Also Known As: STR, Sell Through Analysis
Alternate Spellings: Sell-Thru
Examples:
Despite the television ad campaign touting all of the benefits of Acme's widgets, our store had a dismal 2% sell-through rate.