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Sell-Through Rate


Calculator pen
Andrew Unangst/ Photographer's Choice/ Getty Images
Definition: A calculation, commonly represented as a percentage, comparing the amount of inventory a retailer receives from a manufacturer or supplier against what is actually sold to the consumer.

Manufacturers often create promotions or special advertising in an effort to increase the sell-through rate of its products at the retail level.

Also Known As: STR, Sell Through Analysis
Alternate Spellings: Sell-Thru
Despite the television ad campaign touting all of the benefits of Acme's widgets, our store had a dismal 2% sell-through rate.

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