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Glossary of Retailing Terminology - Index of M Terms

Learn more about the retail business by browsing this dictionary of retailing terminology. The following retail-related words on this page feature definitions of terms beginning with the letter M. For detailed descriptions, view the individual glossary entry page for each term.

Glossary Index: A | B | C | D | E | F | G| H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
Minimum Advertised Price
A suppliers pricing policy that does not permit its resellers to advertise prices below some specified amount. It can include the resellers retail price as well.
Markup
A percentange added to the cost to get the retail selling price.
Markdown
Planned reduction in the selling price of an item, usually to take effect either within a certain number of days after seasonal merchandise is received or at a specific date.
Margin
The amount of gross profit made when an item is sold.
Marketing Calendar
A marketing calendar is a tool used by retailers to show what marketing events, media campaigns and merchandising efforts are happening when and where, as well as the results.
Merchandise Mix
A merchandise mix is the breadth and depth of the products carried by retailers. Also known as product assortment.
Mystery Shopping
What is a mystery shopping program? Learn about this retailing term to effectively improve business.
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