Understanding Advertising Rate Cards

Publishers offer an open rate without discounts. This is the rate that you would be charged for running a single, one-time advertisement. This is sometimes referred to as the non-contract rate.

A discount offered for an advertising commitment to a certain number of ads within a specified time period, is called a Bulk Space Contract. For example, if you agree to place 300 inches of advertising in the newspaper within the next year, your per inch rate would be lower than if you ran one ad one time that year.