Marketing & Sales Promotion
Retail marketing plans, sales promotion ideas, branding and advertising resources for retailers. Learn how to use loss leaders, media buys and sales events to the benefit of your retail store. Select a newspaper to advertise in, create an effective ad and understand newspaper rate cards.
5 Tips for Getting Involved
One excellent way to market any retail business is through networking. Here are five tips for getting a retail business involved with the community:
One excellent way to market any retail business is through networking. Here are five tips for getting a retail business involved with the community:
50 Marketing Ideas for Retailers
Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here are 50 marketing ideas for retailers.
Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here are 50 marketing ideas for retailers.
Are You Podcasting?
I often hear from retailers looking for some unique way to reach their customers. Many feel like "it's all been done before" and they want to try something different. John C. Havens mentions that IBM and Disney are using podcasts to enhance their brand. Maybe you should be too?
I often hear from retailers looking for some unique way to reach their customers. Many feel like "it's all been done before" and they want to try something different. John C. Havens mentions that IBM and Disney are using podcasts to enhance their brand. Maybe you should be too?
Creating Coupon Promotions
Coupon redemption may have decreased but retailers should not abandon this form of promotional tool. Learn why and how to use coupons as an inexpensive form of marketing, create effective coupon promotions and measure your coupon's response.
Coupon redemption may have decreased but retailers should not abandon this form of promotional tool. Learn why and how to use coupons as an inexpensive form of marketing, create effective coupon promotions and measure your coupon's response.
Capturing Your Audience… Now!
How often have you said you can't afford to advertise right now? Maybe once business picks up you'll place an ad. Or maybe you're holding those advertising dollars until the holiday shopping begins. Either way, you could be losing potential customers right now.
How often have you said you can't afford to advertise right now? Maybe once business picks up you'll place an ad. Or maybe you're holding those advertising dollars until the holiday shopping begins. Either way, you could be losing potential customers right now.
Loss Leaders
Loss leaders are goods or services offered at steep discounts (generally below cost) in order to attract new customers to a store. The intent is to not only have the customer buy the sale item, but other products that are not discounted.
Loss leaders are goods or services offered at steep discounts (generally below cost) in order to attract new customers to a store. The intent is to not only have the customer buy the sale item, but other products that are not discounted.
Measuring Retail Performance and Productivity
Your shop has customers steadily coming through the doors, employees are busy and there is the frequent 'cha-ching' of the cash register, but how well is your business really doing? It is critical for the success of your business to constantly work towards improving not only the efficiency of employees, but the productivity of the store’s selling space and inventory as well. This can be achieved by using various retail math formulas and calculations based on sales.
Your shop has customers steadily coming through the doors, employees are busy and there is the frequent 'cha-ching' of the cash register, but how well is your business really doing? It is critical for the success of your business to constantly work towards improving not only the efficiency of employees, but the productivity of the store’s selling space and inventory as well. This can be achieved by using various retail math formulas and calculations based on sales.
Retail Promotional Calendar
The following retail promotional calendar is a list of some of the major holidays, observances, retail trends, seasonal events and other happenings to help plan your store's retail merchandising. Combine this information with your own marketing calendar for a powerful retail promotion tool.
The following retail promotional calendar is a list of some of the major holidays, observances, retail trends, seasonal events and other happenings to help plan your store's retail merchandising. Combine this information with your own marketing calendar for a powerful retail promotion tool.
Sales Tax Holidays
Many states across the nation have adopted some form of tax-free holiday. The sales tax holidays are designed to offer relief to taxpayers by providing a temporary sales tax exemption on certain goods during a specific time period.
Many states across the nation have adopted some form of tax-free holiday. The sales tax holidays are designed to offer relief to taxpayers by providing a temporary sales tax exemption on certain goods during a specific time period.
Surviving the Retail Rush
Although your store’s peak period may be called something specific, any retail rush is the period of time when retailers are struck with a higher than average number of customers and sales. For some retailers, it can be quite stressful. For the unprepared, it can be down right disastrous. Before you experience your next retail rush, use the following tips to maximize composure and minimize headaches.
Although your store’s peak period may be called something specific, any retail rush is the period of time when retailers are struck with a higher than average number of customers and sales. For some retailers, it can be quite stressful. For the unprepared, it can be down right disastrous. Before you experience your next retail rush, use the following tips to maximize composure and minimize headaches.
Tips to Increase Retail Sales
Whether it's due to forces beyond our control, seasonal sales or a decline in foot traffic, many retailers will experience a slump in sales at some point. The following are a few simple ways you and your staff can improve your retail sales.
Whether it's due to forces beyond our control, seasonal sales or a decline in foot traffic, many retailers will experience a slump in sales at some point. The following are a few simple ways you and your staff can improve your retail sales.
Marketing 101: The Secrets to Running a Successful Sale
Get through to your retail customers. What should you do to compete against mass merchandisers? Here's the inside scoop from a "retail survival consultant" from Inc.com.
Get through to your retail customers. What should you do to compete against mass merchandisers? Here's the inside scoop from a "retail survival consultant" from Inc.com.
Tailor Your Sales and Marketing to Generational Differences
Today's customer base is so diverse in age, gender, race, religion, and geographic upbringing that the old rules of marketing and sales are obsolete. This article reviews which marketing and selling strategies are effective when dealing with each of the four generations of buyers today.
Today's customer base is so diverse in age, gender, race, religion, and geographic upbringing that the old rules of marketing and sales are obsolete. This article reviews which marketing and selling strategies are effective when dealing with each of the four generations of buyers today.