1. Money

Marketing & Merchandising

By

The 2 biggest drivers in your retail success are marketing and merchandising. Do one right and you will survive. Do both right and you will thrive. 
  1. Marketing
  2. Signage

Marketing

Did-You-See-This-sign.jpg

Marketing is key to retail success. And it takes on many forms including radio, television, print and social media. 

Signage

Chapter-3-Experience_Engineering.jpg

Signage is the most underutilized tool in retail today. Done right, it can add money to your store's bottom line. Done poorly and it can cost you money.  

©2014 About.com. All rights reserved.