Definition:
Noun: The number of identical products (or same SKUs) on a shelf turned out toward the customer.
Verb: The act of pulling each product to the front edge of a shelf with the label turned forward. This gives the store an appearance of being full with merchandise.
A common term used in implementing planograms and when zoning or straightening a retail store.
Also Known As: fronting, straightening
Examples:
We begin facing our store each night just before closing.