Definition: Refers to retail shops that are located in a building as opposed to an online shopping destination, door-to-door sales, kiosk or other similar site not housed within a structure.
Also Known As: Store Front
Alternate Spellings: Brick 'N Mortar
Common Misspellings: brick and morter
Unable to control dealer pricing and with the intent to maintain brand integrity, many manufacturers are restricting the sale of their products to brick and mortars only.