When you opened the brick and mortar retail shop, chances are you planned for a grand opening or ribbon cutting. Marketing and advertising to get the word out about your new business was probably one of your top concerns. Marketing online is just as important for a retail store.
Don't just sit there watching cob webs gather on your website. Whether you sell products online or have a one-page website, there are many ways to generate more in-store traffic from your online presence. Increase exposure online with these Internet marketing tips for your retail store.
Internet retailers have known for years that one popular way to share knowledge and gain extra exposure is by writing content for free distribution. Article marketing, as it is known, has the ability to increase awareness of a retailer's presence, online and off.
Many new website owners submit their site to the major search engines and then sit back and wait for customers to come. While this is an important step for marketing online, website owners often overlook all the other directories available.
Look for specialized link directories and niche sites to submit your business information and website. Not only will these directories help increase your link popularity, but they can drive highly targeted traffic to your retail store.
If your store has paid for a print display ad in the local newspaper, you may know how ineffective marketing without spoken word or visual imagery can be. Radio and television marketing may be too pricey for your shop's budget, but there is another option.
Video marketing online allows a retailer to extend the reach of their message to a larger audience for little investment. Unlike traditional marketing, producing a unique online ad or video to convey your message or brand your store can have an extremely high ROI.
Many retailers manage their own affiliate programs while others opt to use a third party to track sales, orders and payments to the affiliate. The amount of commission or bonus paid out is determined by the retailer and outlined an affiliate agreement.
Shoppers love to get something for nothing! Retailers know this and have used freebies and giveaways as marketing tools for decades. Pens with the business name on them at the checkout counter and shopping bags with store logo are so commonplace in a retail store that we may not even see them as marketing items. Unfortunately, these items can actually become quite costly.
Not all giveaways must be expensive. A big advantage of marketing online is the opportunity to easily and quickly offer contests, coupon codes, product samples and even valuable content as promotional giveaways.