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Visual Merchandiser Profile


The function of the visual merchandiser is to create an inviting, visually appealing environment for the customer's shopping pleasure.

Key Responsibilities:

Visual merchandisers will have knowledge of colors, patterns and floor-sets. Their job is to communicate with store managers to work out the floor layout and display points, as well as how and what items are to be displayed. Window designs, internal displays and other merchandising of promotional events to entice the customer to buy may be required. Visual merchandisers will be responsible for using appropriate lighting for the best presentation possible, arranging signage and coordinating the take down of displays after promotion.

Summary of Experience:

Previous retail experience and good physical condition is a must. Visual merchandisers will be highly creative, enthusiastic and have a natural finesse for color, balance and composition. A strong understanding of current market trends and innovative visual approaches are extremely helpful.

Education Required:

As with most retail positions, a high school diploma or GED is the only education requirement. College degree in business, or a closely related field, may substitute for a portion of the required experience.


Salary will vary with store sales and location. Compensation ranges from around $20,000 to $35,000. Visual merchandisers may receive medical benefits.

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