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How to Buy Wholesale Merchandise

Finding Products to Sell


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Having a successful retail business depends greatly on offering the right product, at the right price, at the right time. Therefore, it is paramount to the success of your business to be able to locate the best sources for those products. Once you know what products or product lines you would like to sell, it's time to find places to buy wholesale merchandise.

Buying Wholesale Merchandise

Before you buy wholesale merchandise for your store, try to visit a competitor or a store selling a product line similar to what you plan to sell. Browse the store's product selection, making a mental note of the brands they carry. What products seem to be selling well? Which items are in the clearance bin? If you visit a similar store too far away to be a competitor, that retailer may be willing to share with you the source of his wholesale merchandise.

Retailers can often find products to sell in their stores by searching online, joining buying groups, using library resources and attending trade shows or buyers' markets.

A trade show is one of the best places to buy wholesale merchandise for your store. Retailers can find many suppliers, serving the same markets, and their product offerings. Conduct an online search for tradeshows in your industry to find the nearest event. Trade shows aren't open to the general public so be prepared to show proof that you're an established business such as a resale certificate, tax id, business cards or some other form of license or permit.

Continue reading to learn more about suppliers and buying wholesale merchandise.

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