Description:
The Products and Services section of the business plan describes what products and services are offered, how and where they are purchased and any plans for future goods or product lines.What to Include:
When writing the products and services section, be sure to include the following:
- The uniqueness of the product or service
- The method in which the items are sold
- Benefits to the customer
- Why customers will purchase it from your business
- Vendor details, noting any exclusive dealerships
- Pricing policy or strategy
- How does your products differ from the competition
Summary:
Keep this section to just a few pages. The products and services section is not intended to list each and every product, but to give an overview of the product lines and the associated research. Do your homework. If the products are original, include all legal aspects such as patents or copyrights and include photos or other visual aids.
