- Written by experienced retailers
- Creative case studies with real-life examples
- Easy-to-read and implement marketing concepts for any retailer
- Frequent reference to the author's marketing services and training program
- Why traditional advertising doesn't work for independent retailers and what you can do about it
- How to put the 'rule of reciprocity' into play and attract tons of new, loyal customers
- Fourteen key elements you must have when building your web site
- The secret to making e-mail your best, cheapest, and easiest marketing tool ever
- Ten copy writing rules that every retailer must know in order to write messages that sell
- How to create promotions that keep your customers coming back and buying more
Marketing Your Retail Store in the Internet Age by Bob and Susan Negen presents so many great marketing concepts that even the most seasoned retailer could benefit from giving it a read. It truly is a well-written, easy-to-read guide for retailers filled with many real-life examples and concrete concepts.
Not only is this book written for retailers, but the authors' brick and mortar background comes through while discussing the several creative marketing concepts. Having served on retail's front lines, the Negens seem to understand the importance of connecting with customers on a personal level and not simply providing another gimmicky promotion.
It's a new world of marketing for retailers and while this book offers an abundant amount of Internet marketing ideas, it also shows retailers how to get greatest amount of exposure, online or off, without going broke.
Whether you are a retailer in the business planning stage or have been successfully operating for many years, Marketing Your Retail Store in the Internet Age offers something for everyone.
