From the article: What's Your Competitive Edge?
While you can't control what your competitors do, you can minimize their impact on your business. It's all about standing apart from the rest. What makes your retail business different from the competitors? Share your competitive edge.
Analyzing competitot
- As you it is said in article that "find out competitors weakness and make it your potential strength", this statement is not true as it is not necessary that weakness of someone can be strength of other. Strength and weakness of company depends on SWOT analysis which, is actually not used in correct manner. For example: Weakness of a company is less sales staff so, it cannot be a strength for other company by increasing the sales staff. It depends what you are selling. In this case there is no question of comparison in terms of strength and weakness of competitor.
- —Guest Mohammad Aquib Siddiqui
Owner, Presentations Gifts, Maryland
- We offer beautiful wrapping with all purchases. We treat our customers as if they are the most important people in the world...no matter how much they spend.
- —Guest Tova
Our Services Make Us Different
- Many retail stores only focus on selling products. Our biggest edge over our competitors is that we offer many services to enhance the use of our products. Customers now see us as a one-stop destination meeting all their needs.
- —Guest Tracey