Giving is a win-win situation for most retail stores. It is our chance to feel good about giving back to a supportive community while creating a positive public relation. If your retail business is looking to get in on some goodwill, use the following as guide to giving.
Is your retail store giving back to your community? Participating in local activities not only helps promote brand awareness, it can also leave a retailer feeling great for giving back to a supportive community.
Retail businesses, especially the small independent retailer, are favorite targets of non-profits and community organizations when it comes time to find donations. And with good reason too.
When it comes to charitable giving from our businesses we may find ourselves to be a little less emotional and a little more informed before donating.
It's a good idea for retail businesses to have a charitable giving policy in place. Don't wait to be asked. The time to plan for the store's charitable giving policy is while writing the business plan.