Articles Index

Understanding Advertising Rate Cards

A rate card is a document provided by a newspaper or other print publication featuring the organizations rate for advertising. It also details deadlines, policies, additional fees and artwork requirements. Many newspapers and magazines have their rate cards online in a PDF format.

Types of Store Layouts

A well-planned retail store layout allows a retailer to maximize the sales for each foot of the allocated selling space within the store. Store layouts generally show the size and location of each department, any permanent structures, fixture locations and customer traffic patterns. Each floor plan and store layout will depend on the type of products sold, the building location and how much the business can afford to put into the overall store design. Here are a few basic store layouts.

Parts of a POS System

Retailers can’t choose the right point of sale system for their business if they don’t first understand the parts of the POS cash register. POS systems can be purchased bundled, with or without software. Like your home PC peripherals, the various POS components can be purchased individually. Prices vary widely by brands and technology. The following is a guide to understanding point of sale hardware.