Why We Talk

Why We Talk is a well-researched exploration into one of the oldest form of marketing, word-of-mouth. Besides the analytical and historical breakdown of consumer communication, the author offers 7 principles for inspiring such talk and how to apply those to your business.

Most retailers understand the need for positive word-of-mouth for their business. We've all heard that one angry customer can persuade ten others not to shop with us. This is an age-old concept. But what many retailers don't know is how to inspire that powerful form of marketing to benefit their business. This book offers suggestions.

The author of Why We Talk, Bolivar J. Bueno, delves deep into the basics of human communication and the connectedness that is the heart of word-of-mouth. He then challenges the reader to use that information in order to actually hear what our customers are saying about our products.

Why We Talk is distinctly divided into several easy-to-read sections. The author even invites the reader to jump right to the practical applications, and then later come back to read the research portion, in order to get the most from this book. However, retailers may find the historical and anthropological viewpoints most interesting and possibly even more valuable to their business than the principles.

This book should be in the office of any retailer who wants to understand and market their brand in today's community-focused environment.