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Glossary of Retailing Terminology - Index of W Terms

Learn more about the retail business by browsing this dictionary of retailing terminology. The following retail-related words on this page feature definitions of terms beginning with the letter W. For detailed descriptions, view the individual glossary entry page for each term.

Glossary Index: A | B | C | D | E | F | G| H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
Wholesale
Wholesale is the sale of goods, generally in large quantity, to a retailer for resale purposes.
Word-of-Mouth
Possibly the most effective form of marketing. It is the verbal recommendation and positive approval by a satisfied customer.
Working Capital
Liquid assets available to build and grow a retail business. It is measured by current assets minus current liabilities. A positive working capital is needed until the shop can produce a profit.
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