Glossary of Retailing Terminology - Index of P Terms
Learn more about the retail business by browsing this dictionary of retailing terminology. The following retail-related words on this page feature definitions of terms beginning with the letter P. For detailed descriptions, view the individual glossary entry page for each term.
Glossary Index: A | B | C | D | E | F | G| H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
Glossary Index: A | B | C | D | E | F | G| H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
Planogram
Visual description, diagram or drawing of a store's layout to include placement of particular products and product categories.
Visual description, diagram or drawing of a store's layout to include placement of particular products and product categories.
Profit Margin
A ratio of profitability calculated as earnings divided by revenues. It measures how much out of every dollar of sales a retail business actually keeps in earnings.
A ratio of profitability calculated as earnings divided by revenues. It measures how much out of every dollar of sales a retail business actually keeps in earnings.
Product Life Cycle
The stages that a new product is belived to go through from the beginning to the end: Introduction, Growth, Maturity and Decline.
The stages that a new product is belived to go through from the beginning to the end: Introduction, Growth, Maturity and Decline.
Private Label
Products which are generally manufactured or provided by one company under another company's brand.
Products which are generally manufactured or provided by one company under another company's brand.
POS
Point of Sale (POS) refers to the area of a store where customers can pay for their purchases. The term is normally used to describe systems that record financial transactions. This could be an electric cash register or an integrated computer system which records the data that comprises a business transaction for the sale of goods or services.
Point of Sale (POS) refers to the area of a store where customers can pay for their purchases. The term is normally used to describe systems that record financial transactions. This could be an electric cash register or an integrated computer system which records the data that comprises a business transaction for the sale of goods or services.
Product Depth
Product depth is the number of each item or particular style of a product on the shelves. Product depth is also known as product assortment or merchandise depth.
Product depth is the number of each item or particular style of a product on the shelves. Product depth is also known as product assortment or merchandise depth.
Product Breadth
The product breadth is the variety of product lines offered by a retailer.
The product breadth is the variety of product lines offered by a retailer.
Purchase Order
A purchase order (PO)is a written sales contract between buyer and seller detailing the exact merchandise or services to be rendered from a single vendor.
A purchase order (PO)is a written sales contract between buyer and seller detailing the exact merchandise or services to be rendered from a single vendor.
Point-of-Purchase Display
Point-of-purchase displays, or POP displays, are marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made. For example, The checkout counters of many convenience stores are cluttered with cigarette and candy POP displays.
Point-of-purchase displays, or POP displays, are marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made. For example, The checkout counters of many convenience stores are cluttered with cigarette and candy POP displays.