Retailers can use all of the following questions for a thorough and comprehensive store analysis or choose certain areas that may need investigation.
General
- Is the store conveniently located?
- Are the store hours convenient for the customer’s shopping needs?
Store Appearance – Exterior
- Is the parking lot and sidewalk clean and well-lit?
- Are the windows clean?
- Are there miscellaneous fliers posted on the store front?
- Do any signs convey the correct image?
- Can the business be easily identified from the road?
Store Appearance - Interior
- Is the store's atmosphere and décor appealing to the consumer?
- Is the floor free of debris and appear clean?
- Are all light fixtures working properly? Does the store appear well-lit?
- Are interior signs consistent in font and color?
- Does the store look full of inventory?
Customer Service
- Are customers greeted by a member of staff upon entering the store?
- Are employees easily identifiable with uniform or name tags?
- Does the staff seem knowledgeable about the products they sell?
- Do the employees of this store handle customer complaints, returns and other customer service issues directly and promptly?
- Does the staff consistently treat customers with respect?
Product Offering
- Are products well signed, labeled with prices and neatly displayed?
- Is there a good variety and selection of products?
- Are the prices competitive with other retailers in the area?
- Is the quality of merchandise the highest available for the price?
Traffic Flow
- Does the store layout make it easy to navigate around the shop?
- Is each department within the store clearly defined?
- Are the aisles wide enough? Are they free of boxes?
