Understanding Advertising Rate Cards
From Shari Waters, former About.com Guide
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Not all rate cards use per column inch to calculate advertising rates. Many specialty newspapers and magazines offer certain rates based on pre-calculated ad sizes. Here are a few typical ad sizes.
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- What is an Advertising Rate Card?
- Readership vs. Circulation
- ROP - Full Run of Paper
- Frequency Discounts On Display Ad Rates
- Open Rates and Bulk Space Contracts
- Display Advertising Mechanical Measurements
- Calculating Display Ad Rates Per Column Inch
- Advertising Page Layout With Ad Sizes
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