Understanding Advertising Rate Cards
By Shari Waters, About.com
Not all rate cards use per column inch to calculate advertising rates. Many specialty newspapers and magazines offer certain rates based on pre-calculated ad sizes. Here are a few typical ad sizes.
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- What is an Advertising Rate Card?
- Readership vs. Circulation
- ROP - Full Run of Paper
- Frequency Discounts On Display Ad Rates
- Open Rates and Bulk Space Contracts
- Display Advertising Mechanical Measurements
- Calculating Display Ad Rates Per Column Inch
- Advertising Page Layout With Ad Sizes
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