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Understanding Advertising Rate Cards

By Shari Waters, About.com

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Frequency Discounts On Display Ad Rates

Red Bluff Daily News Rate Card Display Rates Frequency Discounts

Red Bluff Daily News Rate Card

A frequency discount is a contract rate offering one of the best discounts for display ads. The best committment is usually running a minimum size ad each and every week for a 52-week period. Some newspapers also have shorter periods such as 13 and 26-week contracts.

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