Understanding Advertising Rate Cards
By Shari Waters, About.com
A frequency discount is a contract rate offering one of the best discounts for display ads. The best committment is usually running a minimum size ad each and every week for a 52-week period. Some newspapers also have shorter periods such as 13 and 26-week contracts.
Prev
- What is an Advertising Rate Card?
- Readership vs. Circulation
- ROP - Full Run of Paper
- Frequency Discounts On Display Ad Rates
- Open Rates and Bulk Space Contracts
- Display Advertising Mechanical Measurements
- Calculating Display Ad Rates Per Column Inch
- Advertising Page Layout With Ad Sizes
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