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Understanding Advertising Rate Cards

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ROP - Full Run of Paper
Atlanta Journal Constitution Ad Rate Card Full Run ROP

Atlanta Journal Constitution Rate Card Sample

Run of Paper (ROP) usually means your advertisement can appear in any location within the newspaper. With some papers, display ads may not appear in the classified section. If you plan to advertise infrequently during the year you may choose to purchase your space at the open rate. If you plan to advertise more often, you will want to sign a contract.

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