Understanding Advertising Rate Cards
By Shari Waters, About.com Guide
Run of Paper (ROP) usually means your advertisement can appear in any location within the newspaper. With some papers, display ads may not appear in the classified section. If you plan to advertise infrequently during the year you may choose to purchase your space at the open rate. If you plan to advertise more often, you will want to sign a contract.
Prev
- What is an Advertising Rate Card?
- Readership vs. Circulation
- ROP - Full Run of Paper
- Frequency Discounts On Display Ad Rates
- Open Rates and Bulk Space Contracts
- Display Advertising Mechanical Measurements
- Calculating Display Ad Rates Per Column Inch
- Advertising Page Layout With Ad Sizes
More on Newspaper Ads
Choosing a NewspaperCreating a Newspaper AdEffective Newspaper Ads
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