On most rate cards, the organization will show its coverage area, demographics and circulation. Some publications also list their readership. Circulation is the number of newspapers that are printed and distributed each day. Readership reflects the actual number of people who read those newspapers.
Understanding Advertising Rate Cards
By Shari Waters, About.com
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- What is an Advertising Rate Card?
- Readership vs. Circulation
- ROP - Full Run of Paper
- Frequency Discounts On Display Ad Rates
- Open Rates and Bulk Space Contracts
- Display Advertising Mechanical Measurements
- Calculating Display Ad Rates Per Column Inch
- Advertising Page Layout With Ad Sizes
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