Retail Promotional Calendar
The following is a list of some of the major U.S., Canadian or U.K. holidays, observances, retail trends, seasonal events and other happenings to help plan your store's retail merchandising.
Combine this information with your own marketing calendar for a powerful retail promotion tool.
January
- Super Bowl
- New Years Eve
- New Year's Resolutions
- Martin Luther King
- Back to School - 2nd Semester
- Bank Holiday (UK)
February
- Ground Hog Day
- Mardi Gras
- President's Day
- Valentine's Day
- Daytona 500
- February Sweeps for Television
- Black History Month
March
- St. Patrick's Day
- Passover
- Easter
- First Day of Spring
- March Madness
- Academy Awards
April
- Baseball Opening Day
- Good Friday
- April Fool's Day
- Tax Day
- Earth Day
- Master's (Golf)
- Prom
May
- Cinco de Mayo
- Mother's Day
- Victoria Day (Canada)
- Memorial Day
- Spring Bank Holiday (UK)
- Kentucky Derby
- Season Finales for Television
- Teacher Appreciation Week
June
- Father's Day
- Flag Day
- Graduation / School's Out
- First Day of Summer
- U.S. Open (Golf)
- Wimbledon (Tennis)
July
- Canada Day
- Independence Day
- Summer Fun
August
- Back to School
- Tax-Free Sales Events
- End of Summer
September
- Labor Day
- NFL Opens
- First Day of Fall
October
- Columbus Day
- World Series
- Thanksgiving Day (Canada)
- Red Ribbon Week
- National Boss Day
- National Book Month
- Halloween
November
- Election Day
- Veteran's Day
- Thanksgiving Day
- Black Friday (Busiest Shopping Day)
- November Sweeps for Television
- Winter Sports
December
- First Day of Winter
- Christmas
- Boxing Day
- End of Year
Declare Your Own
If you still can't think of a great tie-in promotion for any of the above events, consider declaring your own holiday or event. There are many unusual celebrations such as Humorists Are Artists Month (March) and Happiness Happens Month (August). These and 12,000 other listings can be found in a copy of Chase's Calendar of Events [compare prices] featuring special days, weeks and months as well as holidays, historical anniversaries and festivals. Don't let a marketing opportunity pass by.