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Mall or Retail Kiosk - Retailing Storefront Alternatives

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Overview:

Mall or retail kiosks are a popular storefront alternative for retailers looking for a temporary, or inexpensive, location with high foot traffic. These small carts can be found in malls, airports, large sporting events or even other retail stores.

Advantages:

The temporary nature of mall carts and kiosks may attract a retailer looking to test the market before committing to a permanent storefront. Also, stocking a small retail cart with product is much more affordable than trying to fill a 2000 square foot building. Many kiosks are franchised through a larger retailer and may be a perfect solution for entreprenuers wanting the support and expertise of a parent company. Possibly the best advantage of this type of retail location is the ability to capture more shoppers and therefore, more impulse sales.

Disadvantages:

With rents ranging from $5000 to $30,000 per month during the holiday season, some mall kiosk locations may be out of budget for a new retail business. Selling products that do not appeal to the average mall shopper would also make a kiosk a bad choice for a storefront alternative.

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