Mall or retail kiosks are a popular storefront alternative for retailers looking for a temporary, or inexpensive, location with high foot traffic. These small carts can be found in malls, airports, large sporting events or even other retail stores.
The temporary nature of mall carts and kiosks may attract a retailer looking to test the market before committing to a permanent storefront. Also, stocking a small retail cart with product is much more affordable than trying to fill a 2000 square foot building. Many kiosks are franchised through a larger retailer and may be a perfect solution for entreprenuers wanting the support and expertise of a parent company. Possibly the best advantage of this type of retail location is the ability to capture more shoppers and therefore, more impulse sales.
With rents ranging from $5000 to $30,000 per month during the holiday season, some mall kiosk locations may be out of budget for a new retail business. Selling products that do not appeal to the average mall shopper would also make a kiosk a bad choice for a storefront alternative.