Definition: A form of psychological pricing that suggests buyers are more sensitive to certain ending digits.
Examples: Odd pricing refers to a price ending in 1,3,5,7,9 just under a round number (e.g., $0.79, $2.97, $34.95). Even pricing refers to a price ending in a whole number or in tenths (e.g., $0.50, $6.10, $55.00).
