Retailers shuffle a lot of paperwork. There are Balance Sheets, Profit and Loss statements, Sales & Use forms and more to keep track of a business' financial health. But ask a retailer how their business is doing and many times he or she will have to call their accountant for the answer.
What that retailer doesn't know is that by having the daily, weekly and yearly sales figures on hand, the store's manager can compare this year's sales figures with last year's. By creating a Beat Yesterday Book, that is a central location to jot down daily sales, the retailer will have all this information at a glance. Many successful large retail chain stores have been doing this for decades.
Not only can the retailer track sales with the Beat Yesterday Book, he or she will be able to see any event that may have impacted those sales. We can't always remember what the weather was like last March or what in-store sales event was going on at the time. Sometimes a community happening will cause a decrease or increase in sales and retailers will want to be prepared. This is where the Beat Yesterday Book will come in handy.
