Just like all retail store operations, a business blog needs a set of policies and procedures to maintain integrity and professionalism. A few best business blogging practices are:
Be Relevant, Be Interesting
Think about any blogs you frequently visit. What keeps you coming back? Chances are you go back because the blog is relevant to your life or work AND you find the writing interesting. A business blog should be more than some dry corporate brag box.
Public Information
Be cautious not to post trade secrets, financial information, or give away any other confidential or proprietary information.
Think Before You Write
Consider the consequences of what you write. Although blog software offers the capability of deleting a post, once the publish button is clicked, it may be too late to undo any damage an errant rant or inappropriate blog post may cause.
Play Well With Others
A business blog doesn’t give retailers the right to publicly bash competitors or bad mouth a supplier. If you have a complaint with a vendor, writing a blog post about it probably won't resolve the problem. In fact, it could even ruin the integrity of the retailer. Always be respectful of others, including vendors, customers and competition.
Give Credit
Copy and pasting a news story or related article to your blog is considered bad form. The proper way to blog about a timely piece of news or relevant information is to offer your own insightful commentary and provide a link to the original post or article. Be sure to cite sources and give credit where it's due.
