The Bottom Line
This store is clearly operated by a retailer with an eye for detail and one who pays close attention to the little things.
Pros
- Neat and clean enviroment
- Large assortment within each department
- Good Eefort in merchandising related items
Cons
- Very tight aisles
- No department signage
Description
- Monogrammed wooden hangers provide an upscale atmosphere.
- Each hanger is facing the same direction to add to the orderly appearance here.
- Security mirrors placed in both corners at the rear of the store aid in shoplifting prevention.
Guide Review - Store Review: DFL Fashion Store
The first thought I had when viewing these photos was regarding the store size. It's difficult to judge exactly how many square feet we're looking at, but the closely-arranged fixtures lead me to believe it is a small store.
Despite its size, this store features a deep and wide assortment of merchandise. Each rack and shelf is full of products--not overloaded. Shoppers faced with many decisions may purchase more than one item.
While I love the idea of painting the back wall in a bold color to add excitement, I'm not a fan of that particular shade of blue. What do you think?