Plan Your Next Promotional Event Now

Retailers working for chain stores may not know how easy they have it when it comes to planning promotional events and merchandising schedules. Planograms, marketing calendars and ad schedules arrive neatly typed and organized right to their desk from the corporate office.

Everything I took for granted when I worked for a chain store was learned the hard way my first year in business for myself. I'm embarrassed to admit that most of the promotions were planned, implemented and (undoubtedly) failed within a 48-hour period. Then I learned to plan ahead.

Combine this promotional event calendar with your own marketing plan for a powerful retail promotion tool.

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