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Shari Waters
Shari's Retailing Blog

By Shari Waters, About.com Guide to Retailing

Choosing Customer-Friendly Fixtures

Friday June 19, 2009

When I purchase store fixtures, three basic factors influence my buying decision. First, I choose a fixture based on the need. For example, if I want to display garments off hangers, I'll look for a fixture with dividers for folded clothing. Then I'll shop around for the best price. Finally, I select a store fixture that looks best with our decor.

Unfortunately, none of these decision making factors involve the customer! All are based on my own needs. If you've made this same mistake, take a look at these 3 tips for choosing customer-friendly fixtures from Jerry Barczyk.

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