Book Review: Marketing Your Retail Store in the Internet Age

Monday June 15, 2009

As soon as sales dip and retailers look for ways to boost the bottom line, many begin thinking about marketing. Some may think about cutting their marketing budget, others may look for new, innovative ways to market their retail business. Either way, marketing becomes increasingly important during down times.

Retailers aren't the only ones who know this. I've received several calls this week from various publications asking us to buy advertising space. We know we need to keep our brand out there in front of our customers, but where should we put our marketing dollars? Where can retailers turn for marketing advice?

If you're a retailer thinking about marketing or considering opening a retail store, read my review of Marketing Your Retail Store in the Internet Age by Bob and Susan Negen to find out if their marketing advice is worth the investment.

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Photo courtesy of John Wiley & Sons, Inc.