Power Retailing: Not Just For Large Firms
Your stores have superb locations, a wide selection of merchandise, great prices and yet you still don't measure up to your biggest competitor. Do you often wonder what Costco, Foot Locker, Home Depot or other power retailers have that your retail business doesn't? Would you change the way you do business if you knew the answer?
Joel R. Evans, Ph.D., and Barry Berman, Ph.D., offer six very different ways for a firm to act as a power retailer.
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