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Shari's Retailing Blog

By Shari Waters, About.com Guide to Retailing

Trade Show Preparation

Monday December 10, 2007

As the new year approaches, we're receiving several invitations to trade shows. There are dealer shows, industry shows and an array of upcoming expos. Like most retailers, we're excited to have an opportunity to shop for our store, preview new merchandise and network with others in our industry.

Attending a trade show can be an invaluable experience. However, if you aren't prepared, you may not take away from the event as much as you could. To get the most from attending a trade show, you should have a strategy. Learn how to maximize your time with these trade show tips.

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