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By Shari Waters, About.com Guide to Retailing

Holiday Retail Price War

Friday November 17, 2006

According to a recent CNNMoney article, Wal-Mart plans to slash prices early in the holiday shopping season in order to drive consumers into the store. This early momentum strategy is due to the retail giant's weak sales in October and previous months.

Some analysts believe these price cuts may provide a temporary boost but could also create an extended profit problem. Should you follow Wal-Mart's lead? Probably not. Instead of rushing to markdown your own products, consider other ways to beat the competition.

Are you worried about Wal-Mart creating a price war this holiday season?

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