I remember debating over whether or not to send business Christmas cards the first year we opened our store. Our retail business launched in August and it wasn't until we received our first card from a vendor in November that the thought of sending cards to our small list of customers even crossed our minds. Unfortunately, by the time we decided what to do, it was too late that year.
If you're doing your own debating, our About Guide to Small Business:Canada, Susan Ward, has all of the ins and outs of choosing and sending business Christmas cards. It's not too late!
Do you send business Christmas cards to your customers?
I own a small feed and grain business and always send my customers an X-mas card. I feel that the personal touch is what people are looking for today… to know that they count and are appreciated.
I agree that sending personal business Christmas cards won’t leave indifferent anyone and will rise the company’s reputation.