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Shari Waters
Shari's Retailing Blog

By Shari Waters, About.com Guide to Retailing

Traffic Tools

Tuesday September 12, 2006

Most retailers want high-traffic locations for their stores, but I'm often asked what tools or resources are available for finding such places. Here are a few ways to determine traffic for finding a good retail location.

Traffic Count: Many state transportation departments provide this information online at no cost.

Population: The U.S. Census Bureau provides data on population and household economics by zip code. Your county planning department or economic development organization can usually provide local demographics for your community.

Scout Locations: A great way to find an ideal location is to look at your most successful competitor's location and determine what makes it a popular area. Also, look for foot traffic generators such as related types of businesses that draw your target market to the area.

Other Tools: Trade associations, industry reports, real estate professionals or your local chamber of commerce can provide retailing data, trends, traffic patterns and demographics.


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