What's Your Edge?

Before the end of the year, we will be moving our store to another town in a neighboring state. There is not now, nor has there ever been, a similar type of retail business. Does this mean we can relax because there is no competition? Absolutely not!

Even if there are no direct competitors near your business, you will still be competing indirectly with others, both now and in the future. This is why it's very important for new businesses to complete a competitive analysis during the planning stage. Before you can know your competitive edge, you must know your competitor.