Trade Show Tips
Wednesday August 2, 2006
The first trade show I attended had over 500 vendors and three dozen educational sessions. For three days I browsed merchandise, networked with others and absorbed more information from leaders in the industry than I had all year in my position as campus bookstore manager.
Attending that trade show was an invaluable experience. Had I not been prepared, I may not have taken away from the event as much as I actually did. To get the most from attending a trade show, you should have a strategy. Learn how to maximize your time with these trade show tips.
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Trade shows are a great way to make a sale. For some thoughts on offering your customers an easy method of payment, check out http://marshall-showmethemoney.blogspot.com/2006/09/trade-shows-and-vendor-financing.html