Are You Podcasting?

I often hear from retailers looking for some unique way to reach their customers. Many feel like "it's all been done before" and they want to try something different.

John C. Havens, our very own About Guide to Podcasting, mentions that IBM and Disney are using podcasts to enhance their brand. Maybe you should be too? John writes:

"It's okay if you're still learning the technology behind podcasting, but don't wait for your competitors to start their own shows that will steal your customer's attention. Podcasts provide a unique way to connect with listeners and turn them from passive buyers to raving fans."

Take a look at John's 10 Business Podcast Applications for ways to use a podcast in your business.