Capturing Your Audience… Now!

How often have you said you can’t afford to advertise right now? Maybe once business picks up you’ll place an ad. Or maybe you’re holding those advertising dollars until the holiday shopping begins. Either way, you could be losing potential customers right now.

In a recent post at Rick Segel’s Blog, Rick says:

Spend 4% (or whatever number makes sense to you) of your sales on advertising consistently, which means if you project to do $40,000 in sales in a month you spend 4% or $1,600. If your sales for a month increase to $100,000 then you spend $4,000. As one retailer put it, you cook the meal when the oven is hot.

Rick goes on to explain the importance of an advertising mix and the need to build a brand. The advice is definitely well worth the read.

Related:

• 50 Marketing Ideas for Retailers
• Tips to Increase Retail Sales
• Buying Newspaper Ads